1
Vega Brands creates premium spirits people want to try
2
Aethera Events produces events where people experience them
3
Ora sells the tickets and captures the audience data
4
Ora uses that data + reach to attract more organizers & brand partners
5
Vega Brands gets more events to activate at — and the cycle grows
⟳Then the cycle repeats — bigger each time. Growth in any entity accelerates the other two.